Technical barriers are not only related to technical standards, but also encompass other issues such as ecological environment, social responsibility, and product origin… In high-end markets such as the US, Japan, and Europe, protectionist measures have significantly increased over the past decade through the reinforcement of applying trade defense measures and the increasing strictness in introducing new protectionist measures.Īccording to experts, in principle, there is no preventive or coping measure for trade protection, compliance is the only way to penetrate high-end markets where technical barriers are applied in a stable and continuous manner, and goods from all sources must meet these conditions.Ĭompliance is not only applicable to our exported finished goods, but also to the entire process of cultivation, raw material extraction, processing, packaging, and product transportation. ![]() ![]() But there is another reason why they must follow this sustainable development path, which is the trend of protectionism through technical and quality barriers. That is one reason driving Vietnamese agricultural businesses to invest in building high-quality product processing systems and promoting brand awareness in the international market. According to the statistics of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, exported agricultural products with their own brands will increase their value by 200-300%, and even some can increase their value up to 500%. And even when processed deeply but exported without a brand, they cannot be positioned in the minds of consumers and increase the value of agricultural products. The above numbers show one thing: products with a high level of deep processing always bring much higher value than raw products. This creates very high-quality products that are ready to meet standards in high-end markets. In order to sell its products under its own name, Vinaseed is one of the few agricultural businesses that organizes the agricultural value chain from research, selection and breeding of quality seeds - cultivation and production systems - post-harvest technology to trade. Of course, the issue is not only in the packaging and packaging specifications. The difference lies in the fact that Vinaseed's product is not packaged in 50kg sacks, but in branded bags that can go directly to supermarkets in the export markets. However, Vinaseed, a subsidiary of The PAN Group, can export this product for over 1000 USD/ton. Dried fruits not only have a much longer shelf life than fresh fruits but also optimize the quantity of goods on one container for transportation in the supply chain, helping the business reduce logistics costs by up to ten times.Īnother example is Vietnamese rice, which currently has an average export price of 528.5 USD/ton in the first two months of 2023. 11 kilograms of fresh dragon fruit, when dried, produce one kilogram of finished product which is sold for over VND 300,000. ![]() ![]() Investing and applying high technology in production to create high-quality deep-processed products, Vietnamese agricultural and food businesses are gradually asserting their brands in the international market.Īt a seminar about the Vietnamese agricultural and food industry, the leader of a fruit business said that one kilogram of fresh dragon fruit costs less than VND 10,000.
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