![]() You can send your diamond to different laboratories in the country to have them certified for quality. Grading assesses a gem according to the 4 C’s: cut, color, clarity, and carat weight – all of which influence its value. The very first thing you’ll want to know is, will you be able to score a sweet deal for a high-quality diamond from Zales or Kay? Diamond quality is measured through grading. We pit Zales and Kay Jewelers head to head based on five different criteria: the quality of their jewelry, price point, variety of selection, customer service, and online and brick-and-mortar store availability. While they share similar policies here and there, Zales and Kay cater to distinct audiences. The million-dollar question now is – given that these two retailers are sister companies, aren’t they basically one and the same? Not exactly. Like Zales, Kay is also owned by Sterling Jewelers in America and further owned by Signet Jewelers worldwide. Today, Kay Jewelers is the second most widespread mall-based jewelry retailer in the US, if we’re going by the number of physical stores (the first one is Zales!). Kay Jewelers has been around since 1916, established by Edmund and Sol Kaufmann in Reading, Pennsylvania. Sterling Jewelers is a wholly owned subsidiary of Signet Jewelers, which is the largest specialty jewelry retailer worldwide. The company is now operating under Sterling Jewelers, the largest jewelry store conglomerate in America. A quarter of a century later, the 1950s marked the beginning of Zales’ revolutionary marketing strategy of opening stores within indoor shopping malls, making jewelry more accessible to the public.Īt present, Zales owns almost 700 stores in the United States and Puerto Rico. Zales was founded in 1924 by William and Morris Zales in Wichita Falls, Texas. This guide will give you a peek into both Zales and Kay Jewelers’ selections and marketing styles to help you discover which retailer will likely have the diamond of your dreams. Zales and Kay have mastered the art of making the idea of ring shopping feel less like a daunting, huge life purchase and more of a regular errand to the mall, albeit for a momentous occasion.īut if both these stores are in your sights, how do you narrow down the hunt for a diamond ring? Key Jewelers and Zales wedding rings for her are both immaculate, and it can be very difficult to choose which to go for! In-mall jewelry retailers like Zales and Kay Jewelers are strategically placed to familiarize customers with the sight of their stores and the sound of their name – and to stoke the emotions around relationships.īy the time a customer is ready to put a ring on it, the store that they walk past every time they rush to the supermarket or bookstore is sure to be a front-runner among their choices. Has walking repeatedly by jewelry stores in the mall been giving you ideas about tying the knot yourself? There’s a reason for that. Best Wedding Gifts for Your Sister: AMAZING and Original - April 20, 2023.The Best Yellow Gemstones for Engagement and Wedding Rings - April 23, 2023.The 4 C’s Of Diamond Buying - April 23, 2023.
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